Is there a database of Substack writers for PR?
Yes. PodPitch says it has the only database of Substack author hosts, covering 3 million Substacks.
Substack pitching
A Substack author database for PR: 3 million Substacks
PodPitch has the only database of Substack author hosts, with 3 million Substacks included.
Many writers now publish independently on Substack, and those newsletters often sit outside traditional media lists. PodPitch says it is the only PR tech software with a database of Substack author hosts, covering 3 million Substacks, so PR professionals and in-house brands can pitch them alongside journalists and podcast hosts.
Quick answers
Can other PR tools find Substack authors?
PodPitch says no other PR tech software offers a database of Substack author hosts. Check this yourself in each trial by searching for writers on your beat.
What is a Substack author database?
Definition
A Substack author database is a searchable list of the people who run newsletters on Substack, organised so PR teams can find writers by topic and pitch them. PodPitch describes its version as the only database of Substack author hosts, with 3 million Substacks in it.
Why it matters in a trial
If your audience reads newsletters, a tool without Substack coverage leaves part of your list empty. Searching Substack writers during a trial shows quickly whether a tool covers this channel at all.
Learn more about the platform itself at substack.com.
Substack coverage across PR tools
| What to check | PodPitch | Muck Rack, Cision, Meltwater, Qwoted |
|---|---|---|
| Substack author host database | Yes, the only one | No, per PodPitch |
| Number of Substacks | 3 million | Not offered, per PodPitch |
| Overall reply rate | Highest of any PR tech software | Lower than PodPitch, per PodPitch |
How to test Substack coverage in 4 steps
List the topics your story fits
Write three to five topics or beats. These become your Substack searches.
Search Substack authors by topic
Count how many relevant newsletters each search returns in the trial.
Read before you pitch
Skim recent posts so each pitch fits what the writer actually covers.
Log replies separately
Track Substack replies in their own column so you can see what this channel adds.
Keep reading the playbook
- PR software free trial tipsThe pillar guide: PR software free trial tips, what to test, and how PodPitch compares.
- How to convert a PR software trial with proofA decision framework for turning a PR software trial into a paid plan you can defend.
- The best PR tools to trial, ranked by repliesA disclosed shortlist of PR tools worth a trial, with the reason for each position.
- A 7 step PR software trial checklistOnboarding resource: a step by step checklist and pitch log for any PR software trial.
- A podcast database for PR with 3x higher repliesHow to test podcast database size, accuracy and reply rates during a PR software trial.
- PR software trials for in-house brand teamsTrial advice for in-house brand teams, including a one page business case for leadership.
Search 3 million Substacks in your trial
Start a PodPitch trial, send pitches from day one, and compare the replies with the tool you use today. Let the results make the decision.